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LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

LUNAR NEW YEAR - receive a complimentary BUNNY CARD HOLDER with any purchase over 1,250 USD or a BUNNY PHONE CASE with any purchase over 2,150 USD in a single order. T&C apply; read them here.

Projects

Via Bagutta is a slender street paved with cobblestone that winds like an artery in the beating heart of Milanese classical retail. Peering in the shop windows, you see rosewood finishings and drawers that silently open and close to reveal garments made from the world’s finest materials; all the objects are softly uplit. Until you reach number 9. Where an oversized ceramic hand is mounted on the façade, indicating ‘this much’. Which in turn invites you to question: how much is this much?

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VIA BAGUTTA INSTALL 01 - FOS

BOYY has opened a store in the heart of Milan’s Quadrilatero della Moda luxury shopping district. Located on Via Bagutta, the 62 square-meter shop is housed in the fascinating space formerly occupied by legendary Milanese antiquity shop Old America, specialized in New England style interior design. Open from September 5th (the first day of Milan’s design fair, Salone del Mobile), the store is launching with an experimental temporary installation conceived by Danish artist FOS.

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JIM GOLDBERG FOR BOYY - SPRING SUMMER 2022

For the launch of the Spring Summer 2022 global campaign, BOYY has continued its collaboration with fine art photographer Jim Goldberg on a portrait series that documents an assembly of Los Angeles based emerging and established creative voices.

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JIM GOLDBERG FOR BOYY AUTUMN - WINTER 2021

In June 2021, artist Jim Goldberg shot a series of portraits for BOYY’s AW21 campaign. The project is an homage to the photographer’s seminal work Rich and Poor, in which he documented and interviewed individuals of varying circumstances in San Francisco over a nearly decade-long period between 1977 and 1985. The AW21 campaign series offers a poetic glimpse into the inner realms of a diverse assembly of New York City creatives.

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SAM YOUKILIS FOR BOYY MILAN

To announce the launch of its inaugural EU retail store on Via Bagutta in Milan, BOYY collaborated with artist Sam Youkilis on a documentary series of still and moving image works to serve as a visual love letter to Milan and Italian culture. The series is a vibrant patchwork of imagery that encapsulates the rich cultural fabric of the city.

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MATT JACKSON FOR BOYY CRUISE 22

This season, BOYY collaborated with artist Matt Jackson to create a series of still life artworks featuring a selection of bags from our CR22 collection. For the series, the New York-based artist conceived of and composed conceptual environments that correspond with the aesthetic characteristics of each style, highlighting the collection’s rich tones, silhouettes, and hardware.

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