Mother Is Mothering - slide 1
Mother Is Mothering - slide 2
Mother Is Mothering - slide 3
Mother Is Mothering - slide 4
Mother Is Mothering - slide 5
Mother Is Mothering - slide 6
Mother Is Mothering - slide 7
Mother Is Mothering - slide 8
Mother Is Mothering - slide 9
Mother Is Mothering - slide 10
Mother Is Mothering - slide 11
Mother Is Mothering - slide 12
Mother Is Mothering - slide 13
Mother Is Mothering - slide 14
1

Mother Is Mothering

This Thai Mother's Day, BOYY reflects on care as a universal language.

Mothering is a gesture, a rhythm, a presence rooted in nurturing, inspiring and guiding.

It lives in chosen families, quiet routines, unexpected bonds.

In honoring motherhood, we celebrate all who mother, those who nurture with intention, whether for children, animals, ideas, or communities.

This exploration inspired an expansion of the BOYY world: pet accessories and children’s shirts, pieces imagined through the same lens of loving care and considered detail.

At its core, Mother Is Mothering is a celebration of how we, as people, care, carry, and inspire.

BOYY expands its world with a thoughtfully crafted collection for our everyday companions.  

These pieces honor the deep connection between humans and their animals, an extension of how we live, love, and move through the world together.

Introducing the Dog Collar, Pet Bandana, Karl Waste Charm.
Previous Project Next Project