BOYY TEN YEARS OF BUCKLE EXHIBITION
An exhibition space that maps the journey of the iconic collection — tracing its conceptual beginnings and rule-breaking creativity. Walk through each moments and explore the archives that reveal the Buckle story.
A collection of ideas redefining luxury.
On view at BOYY 10 Years of Buckles exhibition.
22 October 2025
Level G, Central Embassy
Bangkok, Thailand
BOYY Celebrates “Ten Years of Buckle” with an Immersive Exhibition Space at Central Embassy.
A Decade of Bold Creativity and Iconic Design.
Bangkok, 22 October 2025, BOYY marks a milestone 10 years of the iconic BOYY Buckle Collection, a design that has become a symbol of bold creativity and craftsmanship. To commemorate this anniversary, BOYY takes over Central Embassy with an immersive exhibition experience that celebrates the buckle’s decade long-journey from its daring debut to its rise as a global style icon.
A Journey Through Time Capsule Exhibition
The “Ten Years of Buckle” exhibition invites visitors to step inside the BOYY universe through a multisensory brand journey. A tribute to the journey of the two founders, Jesse Dorsey and Wannasiri Kongman, who turned a single design into a lasting statement of individuality and imagination. Curated as a series of immersive experiences, the exhibition showcases:
Archival pieces that trace the Buckle's origin and evolution from its earliest concept sketches to its ascent as a cult icon. Featuring exclusive collaborations with global partners on view for the first time in Thailand alongside the BOYY UP Collection, a design initiative that takes an experimental approach to creativity and sustainability, working within imposed material boundaries to produce limitless, extraordinary results.
Limited Bobby 10th Re-edition releases and an exclusive collection in celebration of Ten Years of Buckle, a reinvented expression of the iconic Bobby style, reinterpreting key features from the archives to the present. The exclusive collection also includes Ready-to-Wear pieces and collectibles creations, crafted exclusively for this celebration.
The Buckle Time Capsule film, transporting visitors through BOYY’s creative process, revisiting past campaigns, and unveiling never-before-seen archival documentaries.
The Bobby Jigsaw Treasure Hunt, an interactive installation featuring the Bobby Bag Jigsaw inspired by the patterns of the iconic Bobby Bag. Each piece awaits your discovery, hidden within every corner of the exhibition. Inviting visitors to craft, paint, personalize their own Bobby Bag, piece by piece.
As part of the celebration, the exhibition also introduces the BOYY & Son Café pop-up, serving signature beverages and a refreshed menu inspired by the brand’s creative ethos.
More than an anniversary, Ten Years of Buckle is a reflection on creative evolution from 2015 to the present day. The exhibition will be open to the public from October 23 to November 16, 2025, at Central Embassy, Bangkok, offering visitors an intimate look into BOYY’s past, present, and future.