BOYY The Benji Bag

Derived from the culture of the handbag as an emblem of individuality and creative expression, BOYY proudly launches the BENJI bag; which revisits one of the most classic silhouettes, the bowling bag.

    A compact interpretation yet with surprisingly large inner volume, is perfectly fit for today's world. Designed to be held in the hand, it balances the weight of a day that easily extends into night, making the perfect companion.

     Offered in three material ; a luscious black Lambskin leather, ruffed up calf-suede in denim color , and a refined calf-suede in mogano brown, each variation proposes a distinct sensibility while maintaining a coherent structural identity.

    The defined and firm BENJI handles, paired with supple body leathers, creates a softened, cloud-like silhouette while keeping to BOYY’s signature of contrast. The leather folds and settles naturally around the structure, allowing the form to feel both composed and fluid. 

     Within, a considered zipper compartment for extra safety and practicality. hidden inner gussets allows the bag to open wide and subtly transforming its posture and presence, allowing it to be carried fully unzipped. Hardware is rendered in two distinct finishes: antique silver,  which accompanies the black and denim editions, while a chocolate-gold tone complements the mogano brown variation. Discreet bag feet anchor the base, acknowledging a lifestyle in constant motion.

    The visual campaign reflects a parallel return,  to the tactile sensibility of magazine culture rooted in the dialogue between stylist and photographer. Shot and developed on film, the imagery embraces an intuitive, process-led approach to styling and composition. 

Creative Direction: Wannasiri Kongman 

Stylist: Luknut, Sirivong Sukaseamsin  

Assistant stylist: Nazer Bennui, Pairwa Toogjit

Photographer: Dham Srifuengfung

Nails: Nathotasaphorn murada

Hair: JcReef Santipong Khwanseng

Make-up: Andi Soon